Hey there! Rebecca here. Part scientist, part artist, 100% idealist.
I’m an experienced full-stack product and experience design partner.
Driven by attention to detail, craft, and a belief in people, I align strategy, operations, and design to create high-performing experiences for business and personal growth.
- Currently: shaping immersive guest experiences for Universal Destinations & Experiences — leading New Commerce initiatives across the Universal Parks ecosystem, including the upcoming Universal Kids Resort in Frisco, TX.
My work has generated millions of revenue dollars for startups and global brands like these:
You may recognize some of my work from your own experiences
I’ve had the privilege of working with incredible people who inspire great work.
Case studies: The art of learning through doing
Universal Studios Destinations & Experiences
Lowe's Home Improvement
Universal Studios Destinations & Experiences
“Values are like fingerprints. No one’s are the same, but you leave ‘em over everything you do.” -Elvis Presley 🎸
Diversity of thought and lived experience shape better design. Here’s some of what has shaped mine.
Products & people. Wait. Strike that. Reverse it. Thank you.
I grew up in commerce and was a retail and wholesale business owner and CX strategist before transitioning into UX. That experience with people on a day-to-day basis taught me that businesses exist to serve, and that good design (at every touchpoint) is always good for business.
Layered thinking for intentional, iterative, human design
I was born and raised in the mountains of Upstate New York by a family of beautifully mixed, often conflicting mentalities. That early contrast taught me to think in layers and live in nuance — to stay curious, open, and adaptive beyond any one universal solution.
Tenacity and a drive to push boundaries and make things better
I’m wired to make things better. I use unconventional thinking to solve meaningful problems—challenging my own assumptions as much as everyone else’s to uncover high-impact opportunities that truly resonate with people.
Essentialist gives me the focused open-mindedness to design better
I have a foundational belief in collaborative thinking. Early alignment on goals, expectations, and KPIs creates focus, reduces rework, and keeps every decision connected to shared purpose and impact.
My (current) trusty copilots
I use AI to speed up my workflow and augment my design process, so I have more time for the human thinking and experience that give businesses their much-needed competitive edge.
I’m happy you’re here!
If you’re building something ambitious and are looking for a hands-on design leader and contributor who can connect strategy, creativity, and growth — let’s talk.
